Become your most optimal self.

Optimal designs. A love for training. Find your next shirt here.

Show up. Put in the reps. Repeat.

Project Optimal Optimal Wear Discipline Obsession Vision Destiny Progress

01 / PROJECT OPTIMAL

Eyes on the vision.

Keep your eyes on what you want to achieve.

Inside the Octopus universe

The design archive.

Meet Optimal Octopus. Browse the artwork behind the shirts.

Octopus Approved, Project Optimal artwork

DESIGN 01 PROJECT OPTIMAL

Octopus Approved

A thumbs-up from the Octopus. You know you earned it.

Brand artwork / Project Optimal

Optimal Brah, Project Optimal artwork

DESIGN 02 PROJECT OPTIMAL

Optimal Brah

For everyone who takes training seriously, but can still have a laugh.

Brand artwork / Project Optimal

Optimal Obsession, Project Optimal artwork

DESIGN 03 PROJECT OPTIMAL

Optimal Obsession

A black-and-white Octopus design with plenty of detail.

Brand artwork / Project Optimal

Stay Optimal, Project Optimal artwork

DESIGN 04 PROJECT OPTIMAL

Stay Optimal

The Octopus beneath a purple moon.

Brand artwork / Project Optimal

Optimal Chart

DESIGN 05 PROJECT OPTIMAL

Optimal Chart

6–8 reps. 1–2 sets. 3 minutes rest. The Optimal training reminder.

Brand artwork / Project Optimal

Project Optimal

DESIGN 06 PROJECT OPTIMAL

Project Optimal

The original Project Optimal emblem. Where it all started.

Brand artwork / Project Optimal

PROJECT OPTIMAL

Our Story

Optimal Octopus started as an addition to the Gymchart meme. Somewhere along the way, he became a small but familiar face in the TikTok world. 6–8 reps. 1–2 sets. 3 minutes of rest. A little optimal community grew around him. Stickers followed. Six Optimal designs were created. Now, the next chapter begins with Project Optimal.

01 /

Obsession.

Keep working at the things you care about, even when progress is slow.

02 /

Vision.

Have a goal that makes you want to come back tomorrow.

03 /

Destiny.

Find what works for you. You don't have to follow someone else's plan.

02 / PROJECT OPTIMAL

Move with purpose.

Some days are slower than others. Keep going.

Need to know

Frequently asked questions

How do I find my size?

Check the size guide on the product page where available. If you are between sizes, contact us before ordering.

When will my order ship?

Allow up to 14 working days for delivery. Available destinations and shipping costs are shown at checkout.

Can I return an item?

Email support@projectoptimal.net with your order number before sending anything back. We will explain the next steps and confirm the return address.

Need help with an order?

Email support@projectoptimal.net and include your order number. For a damaged or incorrect item, attach clear photos so we can help.